Job Profile

• Create and publish digital marketing content for social media platforms such as standard posts, Banners, YouTube shots, Instagram Reels, Flyers, Teasers etc.
• Edit videos for YouTube Channels and other social media platforms
• Create short content to be published for social messaging platform
• Monitor social media and Google Analytics
• Create dashboard on the growth and analytics of campaigns for each stakeholder
• Identify SEO/SMO latest trends and insights
• Optimize content for the website and social media platforms
• Work on various content formats such as blogs, videos, audio podcasts, etc.
• Track the website traffic flow
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
• Identify social media trends and insights and optimize spend and performance based on the insights
• Brainstorm new and innovative growth strategies through digital marketing
• Collaborates with agencies and other vendor partners
• Research advertising trends and competitors’ pricing and products

Requirements & Qualification

• Experience as a Digital Marketing Specialist or as per job description
• Excellent verbal and written communication skills
• Ability to work in a fast-paced environment
• Ability to prioritize tasks and meet deadlines